Our Ethos
Winning cannot be turned on and off like a switch. It must be hardwired into us—always on and uninterrupted. We set a standard of winning in every waking moment, every action we take, and in each breath we draw.
We understand fairness is absent, but opportunity is abundant. We embrace discomfort and adversity as the necessary toll to develop our physical skill, mental acuity, and emotional resilience. Through this crucible, we forge our skills competitively and selfishly so we may win humbly and unselfishly at everything.
This is who we are. This is how we live.
We Win at Winning
We Win at Winning
Discipline: Discipline is simply an unemotional choice.
Motivation: Motivation is a liar. It only has value as an additive to action.
Excuses: Excuses are always camouflaged as reasons.
Accountability: Accept total responsibility for all your actions and some of theirs.
Confidence: Never believe in yourself. Only believe in your evidence.
Competition: Never compete against your opponent. Compete against the standard you set.
Composure: Over-exuberance is a tantrum just like pouting.
Obsessively Selfish: Obsessively and selfishly build yourself to dominate. When dominant individuals assemble as a team, winning is inevitable.
Assess and Adjust: Those who adjust—win.
Quick Rest: You have until sunrise to celebrate a win or mourn a loss.
Goals: Never set a goal to achieve beyond today.
Our Standards
Lupos Initiative DBA Sore to Soaring
4046 49 St N. 1236 St Petersburg, FL 33706
EIN# 33-1408995
Info@soretosoaring.org