Make a Few People Love It: Why Niche Focus Beats Mass Appeal
Mass attention isn’t the goal—deep connection with the right audience is. In this blog, Kevin Jans and Coach Leo Young explain why targeted focus and long-term strategy outperform broad, shallow efforts. Learn how consistent execution and niche value helped Skyway Acquisition build a loyal following and how that same mindset applies to athlete development, leadership, and business success. A must-read for professionals, coaches, and creators across Tampa Bay, Florida, and beyond.
BEHIND BUSINESS: THE REAL JOURNEY OF SUCCESS IF BUSINESS AND LIFE
Coach Leo Young
3/23/20252 min read
Make a Few People Love It: Why Niche Focus Beats Mass Appeal
When it comes to building something that lasts—whether it’s a business, a team, or a personal brand—mass appeal isn’t the goal. Deep impact with the right people is.
That’s the strategy that helped Kevin Jans, founder of Skyway Acquisition, grow his podcast to over 1.5 million downloads and more than 350 paid subscribers. It didn’t happen by trying to reach everyone—it happened by intentionally reaching the right audience and making content they truly love.
“Instead of trying to make a lot of things that everybody just likes,” Kevin says, “make a few things that a few people love.”
Give us your opinion. Is it better to cast a wide marketing net, or a more targeted one? Drop your response in the video comments section, we'd love to hear your opinion.
From the Batting Cage to the Boardroom
Coach Leo Young, based in St. Petersburg, Florida, sees the same pattern in player development: “You don’t need to be everything—just master one or two things better than anyone else.”
Whether you’re building a platform or developing your swing, depth always beats distraction. Consistency, focus, and staying dialed in on your lane create sustainable success.
Key Takeaways
✅ Niche wins over broad appeal – Reaching the right people matters more than reaching everyone.
✅ Start small, go deep – It took years to build momentum, but deep focus created loyalty.
✅ Mass content doesn’t equal value – A small number of consistent, high-quality efforts matter more than constant noise.
✅ Play the long game – Patience, purpose, and staying the course build something meaningful.
Join The Mission
At Sore to Soaring, we help athletes, coaches, and leaders focus on what matters—developing elite performance through discipline, consistency, and purpose-driven growth. We believe real success comes from depth over distraction and quality over noise—on the field and in life.
Support our mission at:
👉 www.SoreToSoaring.org
Disclaimer:
The views shared in this article are for informational purposes only and do not represent an endorsement by Lupos Initiative Inc., DBA Sore to Soaring. Always consult a qualified professional before applying any business, athletic, or training advice. No affiliation or compensation exists between Sore to Soaring and any for-profit entity mentioned.
To learn more about Kevin Jans
www.skywayacq.com
#FocusWins #SoreToSoaring #LeadershipDevelopment #AthleteSuccess
#TampaBayBusiness #StPeteLeadership #FloridaBusiness #FloridaLeadership
#EntrepreneurMindset #AthleteToLeader #PurposeDrivenSuccess #TrainToLead
