Getting Noticed Isn’t Luck—It’s Strategy: How Targeted Visibility Drives Real Success
Success doesn’t come from doing more—it comes from doing it smarter. In this blog, Kevin Jans and Coach Leo Young unpack how targeted visibility, not luck or mass exposure, is the real driver of long-term growth in both business and athletics. Learn how to position yourself where the right people are watching, why strategy beats noise, and how focused placement creates lasting results. Perfect for professionals, athletes, and leaders across Tampa Bay, Florida, and beyond.
BEHIND BUSINESS: THE REAL JOURNEY OF SUCCESS IF BUSINESS AND LIFE
Coach Leo Young
3/22/20252 min read
Getting Noticed Isn’t Luck—It’s Strategy: How Targeted Visibility Drives Real Success
Too many people think success comes from luck, being in the right place at the right time, or just grinding harder than everyone else. But the truth is simpler—and sharper: success comes from knowing who needs to see your work and making sure they do.
That’s the insight shared by Kevin Jans, founder of Skyway Acquisition, as he reflected on what it really took to grow his business and build a loyal following.
“We had to make sure the niche people who needed to know we exist did—and that took 13 years,” Kevin explained. Success wasn’t about being loud. It was about being precise.
What is your process for getting your business noticed? We’d love to hear your perspective and answer your questions—share your thoughts in the comments and join the conversation.
From the Field to the Boardroom
Coach Leo Young, based in St. Petersburg, Florida, drew the perfect comparison to athletics: “You can perform all you want—but unless someone notices you, you don’t move forward.”
Just like athletes need to be seen by recruiters, businesses need to position themselves in front of decision-makers. It’s not about chasing attention—it’s about earning it through smart placement and standout execution.
Key Takeaways
✅ Visibility without strategy is just noise – You don’t need everyone’s attention—just the right people.
✅ Know your audience, then go find them – The more specific your targeting, the higher your impact.
✅ Mass exposure doesn’t equal success – A billboard on I-95 doesn’t matter if your customer is on LinkedIn.
✅ Strategic positioning matters in business, sports, and life – You get noticed when you perform and put yourself where the right people are watching.Learn More About Sore to Soaring
At Sore to Soaring, we help athletes, coaches, and leaders learn how to lead with purpose, train with focus, and position themselves for real success—on and off the field. Our programs are built on the foundation of discipline, structure, and long-term strategy.
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👉 www.SoreToSoaring.org
Disclaimer:
The views shared in this article are for informational purposes only and do not represent an endorsement by Lupos Initiative Inc., DBA Sore to Soaring. Always consult a qualified professional before applying any business, athletic, or training advice. No affiliation or compensation exists between Sore to Soaring and any for-profit entity mentioned.
To learn more about Kevin Jans and his work, visit:
#FocusWins #SoreToSoaring #LeadershipDevelopment #AthleteSuccess
#TampaBayBusiness #StPeteLeadership #FloridaBusiness #FloridaLeadership
#EntrepreneurMindset #AthleteToLeader #PurposeDrivenSuccess #TrainToLead
